Bridging People and Possibilities  |  A Service of  Tyndale University College & Seminary

Digital Engagement Coordinator-One Year Contract Position

Digital Engagement Coordinator-One Year Contract Position

Company: PARTNERS INTERNATIONAL CANADA
Location/Address:
56-8500 Torbram Road
Brampton, Ontario
Position Description

Organizational Overview:

Partners International Canada (PI Canada) is a Christian charity equipping the church, empowering women and children, and transform communities in the least reached and least resourced regions of the world. Through holistic development and Christian witness we work exclusively with indigenous Christian partners to resource growth and ministry impact.

 

Mission Statement:

Mobilizing Canadians into partnership with locally-led Christian ministries to bring holistic transformation and advance the Kingdom of God.

 

Job Description:  Reporting to the Marketing Manager, the Digital Engagement Coordinator (DEC) will coordinate and execute the digital communications plan by focusing on three areas: content creation, online engagement, and analytics. As our ambassador for creating digital momentum, you will possess the ability to build awareness, drive traffic, develop donor engagement, and increase conversion through all online channels. This will include, but is not limited to; advertising, e-commerce, email, social media and community management. The DEC will also assist with other graphic design and multimedia projects as assigned. As an integral part of our marketing team, the DEC’s objectives include increasing awareness and preference for PI Canada, brand building, and energizing key stakeholders within the Canadian landscape.

 

Responsibilities: The ideal candidate will oversee execution of the digital engagement marketing strategy to build brand awareness in the following areas;

 

 Content Creation & Management

Execute and maintain the content calendar; create/curate content including articles, blogs, graphics, video; promoting content/conversations and sharing actions.

Website Maintenance: Update and refresh web page content, guide future site architecture development, and work with IT partners to troubleshoot and resolve technical concerns.

 

Community/Channel Engagement

Manage and grow online engagement with social media assets, including Facebook, Twitter, LinkedIn and Instagram accounts.

Ensure all digital communications is consistent, on-brand, and comply with Canadian anti-spam laws and general best practices.

 

Analytics & Insight Reports

Monitor and report on the effectiveness of digital content (e.g. CTR): web performance, advertising campaign, e-commerce, email, social media insight reports.

 

Digital Advertising & E-Commerce

Create and execute digital advertising campaigns on platforms such as Facebook, LinkedIn, etc. leveraging Google Adwords, Facebook Ads, Banner advertising etc.

Build email templates and deploy campaigns using MailChimp email tool (using personalization and segmentation).

Maintain consistent and optimized SEO messaging plan across all channels.

 

Requirements:

Bachelor’s degree or College Diploma in communications, journalism, marketing, public relations or related field

Three years of digital experience working with a non-profit, marketing or advertising agency  

Excellent writing, copy and persuasive communication skills; strong design sense

Knowledge of Facebook, Twitter, Instagram, YouTube, Google Analytics essential

Experience using, WordPress, Sprout, HootSuite, MailChimp (or similar)

A proven understanding of SEO and Google Analytics

Experience working with Adobe Creative Suite, InDesign, HTML and video editing essential

Strong project management, organization and time-management skills

A practicing Christian serving in your church community

Can demonstrate an understanding of the issues of global resource disparity, biblical stewardship and the power of effective Christian partnerships

 

Salary:  Remuneration based on experience                                

Employee Type:  Full time, 1 year contract

 

Additional:

●      Head Office in Brampton, Ontario

●      Position requires 10% regional travel / 5% national travel

Please submit resumés, cover letter and samples of your content/written work to:

 

ATTN:                 Digital Engagement Coordinator:

By email:            Anita.Kostka@Partnersinternational.ca

By mail:             Partners International Canada

                            8500 Torbram Road – Unit 56

                            Brampton, ON    L6T 5C6

 

Posted: September 12, 2017  |  Expires: November 10, 2017
Posted Under: International/Missions
Career ID: [ 4400 ]