Position Description

This executive search is conducted by Nelson/Kraft & Associates on behalf of Rosa Flora Limited

EXECUTIVE SUMMARY

Rosa Flora is searching for an analytical and detail-oriented data expert to join their team as Business Analyst (BA)!

The BA supports strategic growth across Rosa Flora’s greenhouse operation by integrating data-driven decision-making, process improvement, and digital innovation. A key focus of this role is helping develop and refine AI-supported pricing strategies that steadily increase the value of floral commodities—sometimes by just a few cents—based on market conditions, customer behaviour, and real-time production data.

The BA will collaborate with sales, production, and technology teams to ensure online pricing, availability, and product positioning consistently reflect both operational realities and emerging opportunities.

If you are business analyst who is passionate about data informed strategic planning and are excited about leveraging AI for growth and innovation, we would love to connect with you.

OUR STORY

Our tagline, “Pride in Every Petal,” is about much more than flowers. As a family-owned business, we take joy in working together, remembering our roots, and prioritizing our values. Faith, family, customers, and team are integral to our past, relevant to our present, and essential to our future. We are delighted to share our story with you!

Soon after immigrating to Canada from the Netherlands with their two young children, Otto and Corine Bulk chose to settle in Dunnville and purchase a plot of land. Otto was eager to translate his experience working in the family rose growing business in Aalsmeer to his new Canadian home. In 1978, the Bulks built Rosa Flora’s first 16,800 ft2 of greenhouses and began growing hybrid tea roses.

The business grew quickly as customers appreciated Rosa Flora’s outstanding quality, attentive service, and honest business practices as a practical outworking of their Christian faith. Today, ownership has transitioned to the next generation: Otto and Corine’s daughter Arielle, her husband Ralph DeBoer, and their children are blessed to continue the growth and innovation that has characterized Rosa Flora since 1978.

Over the years we have expanded and diversified to meet the North American flower market’s developing needs. Today we grow 55 acres of fresh cut flowers, including standard and mini gerbera, gerpom, lisianthus, and snapdragons. We continue to invest in cutting-edge technology, test new varieties, and research innovative production techniques to deliver the highest quality flowers year-round.

While Rosa Flora has passed from one generation to the next, we remain rooted in our Christian values. We are devoted to serving our customers with care, committed to growing the highest quality flowers, and passionate about supporting our environment. These values are the foundation for Rosa Flora’s “Pride in Every Petal” and have allowed us to become the largest cut flower grower in Canada today.

OUR VALUES

Devotion to Service: We are passionate about flowers and people! As a team, we want to understand our customers so that we can provide the best service uniquely suited to them.

Commitment to Quality: With expert growers and an unbroken cold chain, we strive to provide the freshest blooms, longest vase life, and brightest colours all year round.

Support for our Environment: We are devoted to innovation in both what we grow and how we grow it. Renewable energy, integrated pest management, and efficient heating benefit our world while growing our business.

QUALIFICATIONS

Education & Experience

• Bachelor’s degree in business, agriculture, data analytics, computer science, or a related field.
• 2-5 years’ experience in business analysis, data analytics, or e-commerce.
• Experience in horticulture or greenhouse operations, an asset.

Technical Skills

• Strong proficiency with Excel and data visualization tools (Power BI, Tableau, Looker).
• Understanding of e-commerce systems, databases, and pricing models.
• Experience with or exposure to AI/automation tools (forecasting models, recommendation engines, dynamic pricing systems) is helpful.

Soft Skills

• Highly analytical with strong attention to detail.
• Comfortable making recommendations based on data, even when the changes are small but impactful.
• Able to communicate clearly across technical and non-technical teams.
• Strong organizational skills with the ability to manage multiple priorities.

Location: Dunnville, ON

Application Deadline: January 31, 2026

Start Date: TBD

Salary Range: $80,000 - $120,000

APPLY online at nelsonandkraft.com/jobs with your cover letter and resume. You must be eligible to work in Canada.

ABOUT US

Nelson/Kraft & Associates Inc. is an executive consulting firm that specializes in working with not-for-profits and for-profit businesses across Canada, assisting them in the placement of senior executives and directors.

Nelson/Kraft & Associates Inc. welcomes and encourages all interested applicants to apply for this position. Nelson/Kraft & Associates Inc. is committed to the principles of diversity and inclusion in its hiring practices, and will only make distinctions among interested applicants in accordance with the applicable Human Rights legislation.

Nelson/Kraft & Associates Inc. also welcomes and encourages applications from candidates with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require disability-related accommodation during the recruitment process, please contact us.